Jo Hansford – A Trailblazer in the Beauty Industry

Jo overcame challenges in a male-dominated industry to establish her successful salon nearly 30 years ago

In the world of beauty, where trends come and go, Jo Hansford stands as a timeless icon, much like the classic little black dress she likens her salon to. Her journey from a young girl with dreams of becoming a make-up artist to a celebrated hair colorist and salon owner is a testament to her resilience, passion, and unwavering self-belief.

A Journey of Passion and Perseverance

Jo’s story began with a dream to work as a make-up artist. At just 15, she won a coveted apprenticeship with the BBC. However, the opportunity was reserved for those 19 and older. Undeterred, Jo was advised to start with hairdressing, a skill that would complement her future in make-up. She began her career as a junior in a Mayfair salon, far from her home in Greenford. Initially, styling didn’t come naturally to her, but a move to the color room revealed her true passion and set her on the path to success.

“Every day brings something new, no two days are the same!”

Breaking Barriers as a Female Entrepreneur

Opening her salon nearly 30 years ago, Jo faced significant challenges in a male-dominated industry. Earning respect from her peers was tough, with many doubting her longevity. Yet, Jo’s determination to succeed was unwavering. She knew the importance of press coverage and attracting celebrity clients to establish her salon’s reputation. Unlike her male counterparts, Jo couldn’t rely on charm alone; she had to prove her worth through hard work and dedication. Building a trustworthy team was crucial, and Jo’s leadership and business acumen ensured her salon’s success.

The Joy of Being a Beauty Specialist

For Jo, no two days are the same. Now working three days a week with her regular clients, she continues to find joy in coloring hair and collaborating with her team. Her passion for her craft and her clients is evident, and she cherishes the close relationships she has built over the years.

Keys to Success in the Beauty Industry

Confidence, self-belief, and resilience are essential traits for anyone looking to succeed in the beauty industry, according to Jo. Building a reliable client base requires passion, reliability, and a strong business sense. Jo emphasizes the importance of understanding the financial aspects of running a salon, as many fail due to poor planning and cash flow management.

Staying Strong and Stylish

Jo’s commitment to her well-being is as strong as her dedication to her business. Daily walks and a healthy diet, free from junk food and sweets, keep her physically and mentally strong. Her secret? A love for red wine and broccoli!

Advice for Aspiring Beauty Professionals

Jo’s advice for those entering the industry is simple yet profound: believe in yourself, work hard, and build meaningful connections. Passion and perseverance are the keys to unlocking success.

Timeless Beauty Over Trends

While Jo’s salon may not chase the latest trends, it remains a beacon of timeless beauty. Her clients, many of whom have been with her for years, appreciate the bespoke, glamorous looks she creates. Jo stays informed through social media and industry publications but remains true to her philosophy of delivering consistent, high-quality results.

Jo Hansford’s journey is an inspiring tale of passion, resilience, and timeless elegance. Her story reminds us that true beauty lies in staying true to oneself and delivering excellence, day in and day out.