Double Dutch Pink Grapefruit Soda Brings Fresh Energy To The UK’s Growing Paloma Culture
Double Dutch Launches Pink Grapefruit Soda
Double Dutch Drinks launches Pink Grapefruit Soda, a vibrant premium mixer crafted for Palomas, tapping into rising UK demand for tequila cocktails, elevated home entertaining and flavour-led drinking experiences.
London-based premium mixer brand Double Dutch Drinks has unveiled a new Pink Grapefruit Soda, positioning the launch as the ultimate companion to one of the world’s fastest-growing cocktails: the Paloma.
The new mixer arrives amid continued growth in tequila consumption across the UK, as consumers increasingly favour premium spirits, provenance-driven products and elevated at-home serves over traditional high-volume drinking occasions.
Described by the brand as “crisp, zesty and perfectly bittersweet,” the soda combines intense pink grapefruit with Persian lime for a bright citrus profile designed to pair with tequila, mezcal and other white spirits. It can also be enjoyed as a standalone soft drink.
The launch reflects broader changes in cocktail culture, according to Double Dutch co-founder Raissa de Haas.
“Consumers are increasingly moving away from high-volume, low-quality options and choosing spirits with authenticity, craftsmanship and a story behind them,” says de Haas. “Tequila — particularly 100% agave tequila — speaks directly to that shift.”
Once largely associated with shots and nightlife culture, tequila has steadily evolved into a premium cocktail staple in bars and homes alike, driven by demand for approachable but sophisticated serves such as Margaritas and Palomas.
“The Paloma perfectly reflects how drinking culture is changing,” de Haas adds. “People may be drinking less overall, but they’re drinking better.”
The Pink Grapefruit Soda launch also coincides with a refreshed visual identity across Double Dutch’s canned mixer range. The updated packaging features bold colours, ingredient-inspired artwork and premium finishes aimed at reinforcing the brand’s flavour-led positioning.
Alongside the new flavour, the wider range includes Indian Tonic Water, Skinny Tonic Water, Ginger Beer, Ginger Ale, Elderflower and Cucumber & Watermelon Soda.
Founded by twin sisters Joyce de Haas and Raissa de Haas, Double Dutch has built a reputation in the premium mixer category through its focus on pairing-led flavour development and natural ingredients. The brand is now stocked in bars, restaurants and hotels internationally.
The new Pink Grapefruit Soda is available via Amazon UK and Ocado.
Follow the brand on Instagram at @doubledutchdrinks for cocktail inspiration.
