Dayanara Torres Inspires Sun Safety Awareness With Coolibar Amid Hispanic Heritage Month

Photo: Dayanara Torres, former Miss Universe and melanoma survivor, shines as the face of Coolibar’s sun protection campaign, promoting health and empowerment during Hispanic Heritage Month.

Celebrating Resilience, Empowerment, And Melanoma Awareness

Dayanara Torres teams up with Coolibar and the Melanoma Research Foundation to promote skin cancer prevention, advocating sun protection and regular screenings for all skin tones during Hispanic Heritage Month.

In recognition of National Hispanic Heritage Month, Coolibar—renowned globally as the leader in UPF 50+ sun-protective apparel—has unveiled an impactful new campaign alongside Puerto Rican-born actress, TV host, and former Miss Universe Dayanara Torres. A stage-three melanoma survivor herself, Torres brings her personal skin cancer journey to the forefront, teaming up with Coolibar and the Melanoma Research Foundation (MRF) to educate and empower communities about melanoma risks and prevention strategies.

“It doesn’t matter your skin tone—everyone needs sun protection and regular screenings.” – Dayanara Torres

Breaking Skin Cancer Stereotypes

This campaign, in collaboration with the MRF—the largest independent organization devoted to melanoma education and advocacy—is a call to action for individuals of all skin tones. While many assume those with darker or caramel complexions are immune to melanoma, Torres is dispelling this myth: “It doesn’t matter your skin tone—everyone needs sun protection and regular screenings.”

The focus includes the Hispanic community, often overlooked in broader melanoma awareness initiatives, with Torres acting as a guiding voice for more inclusive education. Her advocacy aligns with MRF’s “Skin of Color” initiative, which offers tailored resources to Black and Brown populations, underscoring that protecting against melanoma is universal.

Introducing a New Symbol for Protection and Resilience

Setting this campaign apart is Coolibar’s bold redesign of melanoma awareness symbols with its “Coolibar-blue” ribbon. This modern emblem represents protection, healing, and joy under the sun—a visual nod to Coolibar’s innovative UPF 50+ sun-protective apparel offerings. With Torres leading the charge, the campaign blends empowerment with style, encouraging everyone to safeguard their skin without sacrificing fashion.

Celebrating Style and Functionality

Renowned for blending dermatologist-recommended sun protection with elegant design, Coolibar remains at the forefront of sun-safe fashion. Each garment is crafted with UPF 50+ protection, lightweight and breathable fabric, and sophisticated looks. Whether for everyday outings, beach vacations, or special occasions, Coolibar proves that sun safety can be synonymous with style.

Coolibar Mott50 Edition: A New Era of Luxurious Sun Protection

To elevate this year’s Hispanic Heritage Month celebrations, Coolibar debuted its new premium womenswear line, the Coolibar Mott50 Edition, at an exclusive fashion presentation on September 18 at New York City’s 230 Fifth Rooftop. This capsule collection beautifully merges luxury and advanced sun protection, featuring timeless silhouettes designed to provide effortless style and functionality. From button-down shirt dresses to chic maxi dresses, turtlenecks, gaucho pants, and innovative accessories, the collection is a testament to sophistication meeting health.

The presentation brought together style icons across generations, including ’90s supermodel Niki Taylor and her daughter Ciel Taylor Lamar, while Torres delivered a heartfelt message about the importance of sun-safe habits as part of a holistic approach to beauty, wellness, and health.

“In creating the Coolibar Mott50 Edition, we wanted to combine innovative sun protection with confident design. This collection seamlessly blends luxury and technology to redefine what sun-safe fashion can be,” remarked Luis Toro, Senior Director of Marketing at Coolibar.

Dayanara Torres added, “This collaboration with Coolibar and Mott50 allows me to champion both beauty and wellness in a way that feels personal. Sun protection is multifaceted—it’s about preventing health risks and feeling radiant and confident in every moment.”

Key Features of the Coolibar Mott50 Edition:

• Minimalistic Elegance: Effortless pieces for casual wear or grander occasions.
• Premium Quality: Luxurious fabrics that deliver comfort without compromise.
• Versatile Designs: Style that transitions seamlessly from day to night.
• Advanced Sun Protection: UPF 50+ technology that shields against harmful UVA and UVB rays.

Priced between $100 and $260, the collection’s color palette mixes timeless neutrals like black, white, and brown with vibrant coral accents and multicolor prints. Sizes span One Size to XS-L, catering to diverse needs without compromising elegance.

A Nationwide Movement Against Melanoma

Beyond fashion, Coolibar continues its crusade against melanoma with initiatives designed to leave a lasting impact. From serving as the official National Apparel Sponsor for Miles for Melanoma walks in 18 U.S. cities to working with AIM at Melanoma and supporting the Dolphins Cancer Challenge, Coolibar’s ongoing commitment reflects its dedication to saving lives.

This National Hispanic Heritage Month, Dayanara Torres and Coolibar prove that embracing health and beauty is a path open to everyone. With inclusive education, stylish sun protection, and calls to action, the campaign inspires broader conversations about resilience, wellness, and the importance of early detection. Coolibar isn’t just redefining sun-safe fashion; it’s empowering individuals and communities to live fully and confidently under the sun.