Frownies Welcomes Fifth Generation Leadership With Helen Morrison Taking the Helm
Frownies Welcomes Fifth Generation of Leadership as Kat Wright Announces Retirement
Helen Morrison succeeds Kat Wright as the new President of Frownies, preserving the 136-year family legacy and introducing a fresh wave of innovation and community-focused skincare solutions.
Frownies, the iconic family-owned beauty brand with a legacy spanning over 135 years, is entering a new chapter as it prepares for a leadership transition. On September 1, 2025, Kat Wright, current President of Frownies, will retire after more than 25 years of steering the company’s direction with dedication, passion, and a commitment to wellness.
During her tenure, Wright expanded the reach of Frownies globally while playing a pivotal role in shaping its skincare line, championing natural ingredients, and building on the brand’s heritage of providing simple yet effective beauty solutions. Known as the “original beauty-sleep secret,” Frownies’ iconic Facial Patches and skincare line have become a cult favorite, offering trusted alternatives to invasive cosmetic procedures for generations.
To carry forward the company’s mission, Helen Morrison has been appointed as the new President and Chief Executive Officer of Frownies. Morrison, the great-great-granddaughter of founder Margaret Krosen, represents the fifth generation of women to lead the historic beauty brand.
Reflecting on the transition, Norman Wright, Chairman of the Board, praised Kat Wright’s enduring impact: “Kathy’s leadership and dedication have left an indelible mark on this company. We are grateful for her years of service and the foundation she has built. The Board has full confidence in Helen’s ability to guide Frownies forward while staying true to the values that have sustained the brand for more than a century.”
For Helen Morrison, the appointment is deeply personal, rooted in the family’s long-standing tradition. “They say business isn’t personal, but for me it always has been because I’m following in the footsteps of my grandmother and her grandmother, and the generations of women before me,” Morrison shared. “To stand among them and now have the privilege of leading this company is incredibly meaningful.”
Morrison also shared her vision for the future of Frownies: “This role is both the greatest privilege and the greatest responsibility. My commitment is to care deeply for our customers, our employees, and the mission of Frownies as we continue to honor the legacy of those who came before us and the community that has supported us for well over a century.”
This leadership transition comes at an exciting time for Frownies, as the brand introduces new skincare innovations while maintaining its long-established reputation of blending authenticity and effectiveness. Building on its recent viral momentum and deep connection to its loyal customer base, Frownies continues to prove why it’s trusted by people of all ages to inspire confidence in their skin.
Family-owned since 1889, Frownies remains a global favorite, passed down through five generations of women. Blending tradition with modern innovation, the company continues to lead in skincare solutions that prioritize simplicity and authenticity—values that have defined the brand for over a century.
